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History

In April 2017, My Guide was unveiled as the new brand name for the award winning global online guide network started in 2007 and known previously as My Destination.

The new My Guide brand name and logo not only reflects our strategy to offer the most insightful online guides driven by local experts ‘in the know’ it is also supporting the planned introduction of new functionality to enable users to personalise their research and create their own guides when visiting our websites which can be shared with friends and family. "Our goal with this individual and personalised My Guide functionality is to be the ‘Spotify for Travel’" says Mark Wallis, Owner and CEO of the My Guide Network.

We believe that My Guide's new brand identity—specifically its fresh colour palette, sense of purpose, modern open type face and creative bridge to our old logo —gives us a forward-looking, energised identity that reflects and projects a modern, dynamic and truly global association.

Successful technology companies evolve over time; our platform has most certainly advanced dramatically since the company’s birth and it’s very first “bedroom built” Marbella website and the new My Guide brand name doesn’t just describe exactly who we are in a much more succinct way it also signifies the exciting and engaging approach we are taking for the company moving forward.

Our goal with this individual and personalised My Guide functionality is to be the ‘Spotify for Travel’

Owner & CEO Mark Wallis
Mark Wallis Owner and CEO of the My Guide Network

My Guide Brand

My Guide Rotorua is part of the My Guide Network. The My Guide brand strives to be consistent across the entire network as well as social media, to represent the same values and high quality brand on every single page or reference to any part of the My Guide Network. Please follow the brand guidelines below.

My Guide Rotorua

Official Name: "My Guide Rotorua"
Full URL: https://www.myguiderotorua.com
"Part of the My Guide Network"

Our Logo

We love our logo, treat it right, and it will love you too. Read on to learn the ins and outs of using the My Guide logo.

For any destination related content/publications, use the customized logo (see below), for any commercial promotion of the My Guide Network, please contact us for material.

My Guide(lines):

  • Do use only approved logo assets from this page (or request any you need via support@myguide-network.com)
  • Don't add your own effects
  • Don't modify the logo
  • Don't change the colours
  • Don't change the radius/aspect ratio

Our Logo Animation

Please use the animated version of our logo for any video promotional material. High resolution versions are available on request.

Our Brand Font

Lato is the primary font family designed in the Summer of 2010 by Warsaw based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). It should be used whenever possible to communicate key brand messages in headlines and display copy. It’s available in multiple weights, but please narrow your use to non italics, 14px, 300 (light), 400 (normal), 900 (bold) in most instances.

Download Font: Lato Website

Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Light (300) Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Normal (400) Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Bold (900)

Our Brand Colors

The My Guide palette consists of three main colors: My Guide pink, dark gray, and blue on a white background. My Guide Pink is the core of our brand identity and should appear whenever possible for members to immediately identify our brand.

  • Brand Heading Color: Hex (#e91d62) RGB(233,29,98) CMYK (2,98,43,0)
  • Brand Text Color: Hex (#363c48) RGB(54,60,72) CMYK (77,67,51,44)
  • Brand Link Color: Hex (#2196f3) RGB(33,150,243)
  • Brand Background Color: Hex (#ffffff) RGB(255,255,255)

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Featured Lists

Best Cafes in Rotorua

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Best Cafes in Rotorua
Best Cafes in Rotorua

This list has been created by our Rotorua Local Expert.

By: Local Expert · 5 items

Lime Caffeteria

Best Cafes in Rotorua
Centrally located near Lake Rotorua, Lime combines retro styling with good service and great food making it the perfect place for a lazy breakfast or lunch..........

Capers Epicurean

Best Cafes in Rotorua
Stylish and award-winning cafe in the heart of Rotorua's Eruera Street. Superb coffee. Fresh food all made onsite from local produce, and there's even a playroom for the ...

Sequoia Eatery

Best Cafes in Rotorua
We're excited to bring you the freshest food with the friendliest service at Sequoia Eatery on Tarawera Road next to the Outdoorsman. Sequoia Eatery - Fuelling your adven...

Fat Dog Cafe and Bar

Best Cafes in Rotorua
Centrally located landmark cafe and bar in Rotorua. A huge menu bringing creativity and choice to breakfast, lunch and dinners. A popular spot with locals with plenty of ...

Food Market Kitchen Cafe

Best Cafes in Rotorua
From a position high above Rotorua,The Food Market Kitchen Café enjoys stunning panoramic views of Lake Rotorua and the surrounding region.............

Best Free Things To Do in Rotorua

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Best Free Things To Do in Rotorua Best Free Things To Do in Rotorua Best Free Things To Do in Rotorua Best Free Things To Do in Rotorua Best Free Things To Do in Rotorua Best Free Things To Do in Rotorua
Best Free Things To Do in Rotorua

This list has been created by our Rotorua Local Expert.

By: Local Expert · 7 items

Government Gardens

Best Free Things To Do in Rotorua
Beautiful and spacious gardens near the centre of Rotorua. The gardens offer a bowling club, petanque croquet and a golf course. The gardens also feature the Rotorua Muse...

The Redwoods

Best Free Things To Do in Rotorua
Experience nature just minutes from Rotorua city. Wander through Californian Coastal Redwoods or fulfil a need for speed on mountain bike tracks..........

Kuirau Park

Best Free Things To Do in Rotorua
Kuirau Park is a public park situated just 10 minutes walk from the Rotorua`s city center..........

Okere Falls

Best Free Things To Do in Rotorua
Okere Falls Scenic Reserve is an 11 kilometre stretch of the Kaituna River that features a series of four stunning waterfalls before opening out to the Okere Trout Pools....

Sulphur Bay

Best Free Things To Do in Rotorua
Explore the magical geothermal landscape. Spot native birds and plants amongst the terraces..........

Kerosene Creek

Best Free Things To Do in Rotorua
Kerosene Creek is a hot spring that flows through the natural bush of Rotorua, approximately thirty kilometres from the city centre.......

Rainbow Mountain Scenic Reserve

Best Free Things To Do in Rotorua
Rainbow Mountain Scenic Reserve is a geothermal landscape containing rare plant species and a striking coloured terrain..........

Best Attractions in Rotorua

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Best Attractions in Rotorua Best Attractions in Rotorua Best Attractions in Rotorua Best Attractions in Rotorua Best Attractions in Rotorua Best Attractions in Rotorua
Best Attractions in Rotorua

This list has been created by our Rotorua Local Expert.

By: Local Expert · 10 items

Tamaki Maori Village

Best Attractions in Rotorua
Award-winning cultural attraction in Rotorua. See how the Maori live and take part in authentic rituals before enjoying a traditional Maori feast. Unique insight into the...

Hells Gate Geothermal Park and Mud Bath and Spa

Best Attractions in Rotorua
Truly interactive geothermal 'theme park', where the ground literally bubbles beneath you. 50 acres of steaming fumeroles, hot waterfalls and sulphur lakes..........

Te Puia

Best Attractions in Rotorua
Te Puia features a spectacular geothermal valley and Maori cultural centre, just south of Rotorua. The unique attraction is aducational, interactive, and full of natural ...

Whakarewarewa Thermal Village

Best Attractions in Rotorua
The thermal village of Whakarewarewa has long been used by Maori as a settlement and is home to the Tuhourangi/Ngati Wahiao people..........

Waimangu Volcanic Valley

Best Attractions in Rotorua
Astonishing geothermal wonderland formed from the eruption of Mt Tarawera in 1886. Guided and self-guided eco walks, geysers, steaming crater lakes and boat cruises. Unmi...

Skyline Rotorua

Best Attractions in Rotorua
An iconic fixture of the local landscape, offering amazing gondola rides up the side of Mount Ngongotaha, luge rides, SkySwing and SkyVue cinema. Great for all the family...

Wai-O-Tapu Thermal Wonderland

Best Attractions in Rotorua
Geothermal adventures await you at Wai-O-Tapu, or "Sacred Waters". It's one of the earth's most natural theme parks, although you might think you're in another world, or ...

The Redwoods

Best Attractions in Rotorua
Experience nature just minutes from Rotorua city. Wander through Californian Coastal Redwoods or fulfil a need for speed on mountain bike tracks..........

Orakei Korako Cave and Thermal Park

Best Attractions in Rotorua
Explore one of nature's most spectacular geothermal parks, with , geysers, hot springs and pools, lush flora and fauna, amazing silica terraces and a rare geothermal cave...

Polynesian Spa

Best Attractions in Rotorua
World-renowned day spa in central Rotorua, the Polynesian Spa caters for everybody and the 'healing' properties of the waters here are well-known................

Best Rotorua Maori Attractions

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Best Rotorua Maori Attractions
Best Rotorua Maori Attractions

This list has been created by our Rotorua Local Expert.

By: Local Expert · 4 items

Te Puia

Best Rotorua Maori Attractions
Te Puia features a spectacular geothermal valley and Maori cultural centre, just south of Rotorua. The unique attraction is aducational, interactive, and full of natural ...

Whakarewarewa Thermal Village

Best Rotorua Maori Attractions
The thermal village of Whakarewarewa has long been used by Maori as a settlement and is home to the Tuhourangi/Ngati Wahiao people..........

Tamaki Maori Village

Best Rotorua Maori Attractions
Award-winning cultural attraction in Rotorua. See how the Maori live and take part in authentic rituals before enjoying a traditional Maori feast. Unique insight into the...

Ohinemutu Maori Village

Best Rotorua Maori Attractions
Just a few minutes' walk from central Rotorua on the lakeshore, the Maori village of Ohinemutu gives visitors the chance to glimpse the Maori way of life..........

Best Restaurants in Rotorua

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Best Restaurants in Rotorua
Best Restaurants in Rotorua

This list has been created by our Rotorua Local Expert.

By: Local Expert · 5 items

Stratosfare Restaurant and Bar Rotorua

Best Restaurants in Rotorua
Only accessible by Skyline Gondola, Stratosfare Restaurant and Bar Rotorua offers a lively atmosphere and classic ambience set against sensational views - with wine and f...

Atticus Finch

Best Restaurants in Rotorua
Located in 'Eat Street', offering Contemporary New Zealand cuisine seven days a week. Friday to Sunday offers cafe style lunch through to shared plates for evening dining...

Leonardo's Pure Italian

Best Restaurants in Rotorua
Leonardo's is a compact, family run restaurant situated on 'Eat Street'. Using the freshest ingredients, the menu offers a select choice of Italian dishes which change on...

Abracadabra Cafe and Bar

Best Restaurants in Rotorua
Very colourful and vibrant Moroccan restaurant in central Rotorua, offering informal dining in a traditional Mediterranean atmosphere of music, good food and excellent se...

Aorangi Peak Restaurant

Best Restaurants in Rotorua
Sumptuous fine dining in Rotorua, Aorangi Peak offers private rooms as well as the restaurant ambience. Staff are silver-service trained and the high-end menu is a true g...

Best Places To See in Rotorua

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Best Places To See in Rotorua Best Places To See in Rotorua Best Places To See in Rotorua Best Places To See in Rotorua Best Places To See in Rotorua Best Places To See in Rotorua
Best Places To See in Rotorua

This list has been created by our Rotorua Local Expert.

By: Local Expert · 7 items

Kuirau Park

Best Places To See in Rotorua
Kuirau Park is a public park situated just 10 minutes walk from the Rotorua`s city center..........

The Redwoods

Best Places To See in Rotorua
Experience nature just minutes from Rotorua city. Wander through Californian Coastal Redwoods or fulfil a need for speed on mountain bike tracks..........

Government Gardens

Best Places To See in Rotorua
Beautiful and spacious gardens near the centre of Rotorua. The gardens offer a bowling club, petanque croquet and a golf course. The gardens also feature the Rotorua Muse...

Lake Tarawera

Best Places To See in Rotorua
Lake Tarawera is located 18 km east of Rotorua....

Rainbow Mountain Scenic Reserve

Best Places To See in Rotorua
Rainbow Mountain Scenic Reserve is a geothermal landscape containing rare plant species and a striking coloured terrain..........

Lake Rotorua

Best Places To See in Rotorua
A quick guide to Lake Rotorua, the second largest lake on the North Island of New Zealand....

Te Puia

Best Places To See in Rotorua
Te Puia features a spectacular geothermal valley and Maori cultural centre, just south of Rotorua. The unique attraction is aducational, interactive, and full of natural ...

Top 5 Rotorua Lakes

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Top 5 Rotorua Lakes
Top 5 Rotorua Lakes

This list has been created by our Rotorua Local Expert.

By: Local Expert · 5 items

Lake Rotorua

Top 5 Rotorua Lakes
A quick guide to Lake Rotorua, the second largest lake on the North Island of New Zealand....

Lake Tarawera

Top 5 Rotorua Lakes
Lake Tarawera is located 18 km east of Rotorua....

Lake Rotoiti

Top 5 Rotorua Lakes
Lake Rotoiti means 'little lake' in Maori, despite its large size....

Blue Lake

Top 5 Rotorua Lakes
Our guick guide to the stunning Blue Lake in Rotorua, New Zealand....

Lake Okareka

Top 5 Rotorua Lakes
Lake Okareka is one of the four lakes situated between Lake Tarawera and Lake Rotorua....

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